Liaison
Marketing
- Liaison Marketing is an agency specialized in marketing research, opinion polls, media research, marketing and communication strategy consulting, with high added value for clients,
- Liaison Marketing has offices in Senegal and Ivory Coast, and field teams in almost all of the countries of West and Central Africa.
- Liaison Marketing is headed by Maurice Fotsing whose professional background and areas of expertise are summarized below.
Over 25 years of professional experience in marketing research, marketing strategy, communication strategy, media strategy, media planning, action plans development, implementation and evaluation.
Founder and Managing Director of
Liaison Marketing,
An international marketing research and communication agency, based in Senegal and Ivory Coast.
KEY CLIENTS :
- Nestlé: Senegal, Guinea, Ivory Coast, Gabon, Cameroon, Burkina, Niger, Mali,
- BIC: Senegal, Ivory Coast, Ghana, Nigeria, Cameroon
- Millward Brown/Kantar: Senegal, Guinea, Ivory Coast, Gabon, Cameroon, Burkina, Niger, Mali, Guinea Bissau, CAR, Chad, Guinea Conakry, Sierra Leone, Liberia
- Fromageries Bel: Senegal, Ivory Coast, Gabon, Cameroon, Sierra Leone
- Colgate: Senegal, Burkina, Mali
- British American Tobacco: Senegal, Burkina, Mali
- Imperial Tobacco: Senegal, Burkina, Mali, Ivory Coast, Gabon,
- Ipsos : France, UK, South Africa, East Africa, West Africa
Former Marketing Research and Information Manager at British American Tobacco West Africa (13 countries covered).
Responsibilities:
- Play a leading role in the development of company marketing strategies and plans by preparing marketing forecasts and competitive business scenarios based on comprehensive and high quality marketing information,
- Continuously analyze and interpret consumer researches, trade researches and marketing information in order to identify and recommend new business opportunities to the Senior Company Management Team,
- Ensure that key company performance indicators are defined, effectively analyzed and regularly reported to both the Senior Company Management and the Area MR&I Coordinator,
- Select and effectively manage external suppliers (e.g. market research agencies) to ensure the highest level of quality and cost efficiency,
- Agree and manage the MR&I Department Budget ensuring that appropriate financial resources are obtained and allocated in accordance with company priorities,
- Participate to the Marketing Plan conception and implementation, with a focus on the media planning proposed by the Advertising Agency,
- Manage the recruitment, training and development of MR&I staff within the company in accordance with global guidelines,
- Provide company Marketing staff with appropriate training in the effective use and understanding of marketing research information.
Former Regional Account Director at McCann-Erickson West & Central Africa
Responsibilities : Central Management of the two hubs in terms of:
- Annual Marketing Plan development,
- Regional Communication Plans development,
- Action Plans development and implementation,
- Media Plan development, implementation and monitoring,
- Assistance and training to local representatives.
KEY CLIENTS :
- WESTERN UNION AFRICA REGION
- NESTLE CENTRAL AND WESTAFRICA
- ORANGE
- TOTAL
- Colgate: Senegal, Burkina, Mali
- BICICI (BNP Paribas Group)
- YOPLAIT
- SGS
Former Regional Media and Research Director at McCann-Erickson West & Central Africa.
Responsibilities :
- Media strategies and planning for all the clients
- Managing all the trade and consumer researches at the agency : from research projects development to the analysis of the results and the report writing, through the questionnaire and the interview guide development,
- Media research and usage,
- Implementation of media plans and media monitoring in 10 countries, with monthly analysis and reporting.
KEY CLIENTS :
- PEUGEOT (13 countries),
- COCA-COLA (20 countries),
- AIR AFRIQUE (15 countries),
- GILLETTE (10 countries),
- NESTLE CENTRAL AND WEST AFRICA (10Countries)
- UNILEVER (10 countries).